Current Issue

C O V E R   S T O R I E S

COVER STORIES

Roundtable: Tales From The Sales Floor
What You’ve Got and How You Flaunt It Can Dictate
Your Degree of Sales Floor Success
By Diane Stirling


Celebrating Company Anniversaries

GAWDA Members Mark Major Anniversaries, Including Four Turning 70
By Charles McChesney


FROM GAWDA HQ

2017 Annual Convention
Fall 2017 Schedule for the Big Apple Event

SMC 2017
The BIG Boca Recap

FEATURES

Customer Centricity: The Magic That Makes
For A Magnetic Manufacturer-Distributor Bond

Research Shows Brand Loyalty-Building
is Worth the Effort and Expense
By John Favalo

T.A.R.G.E.T. Your Sales Message
Meetings, Not Sales, Should Be Your Main Goal in Prospecting
By Ryan Dohrn

1-2-3 Steps to Handle Sales Objections
Learn to Bridge, Pivot and Advance
to Keep the Sales Process Going
By Kelly Wirges

Beyond Sales, Look to the ‘3 P’s’ to Boost Profits
Adding Profits by Changing Pricing, Purchasing
and Production Habits
By Jon Denney

DEPARTMENTS

PRESIDENT’S VIEW

Technology, Changes Helping to Make GAWDA Even Better
By Mark Raimy

DIRECTOR’S DESK

GAWDA Summer Projects Are In Full Swing
By John Ospina

CONSULTANT CORNER

Industry Must Maintain Hard-Won Reputation
in Medical Gases

By Thomas L. Badstubner

MEMBER PROFILE

Industrial Source
A Powerhouse in the Pacific Northwest
By Agnes H. Baker

Welding & Gases Today is published quarterly: Winter, Spring, Summer and Fall. Non-member subscription rate is $195.00 per year. GAWDA members (key contacts and branch locations) receive the magazine as part of their dues. GAWDA members can order additional yearly subscriptions (4 issues) for $40.

Executive Editor – John Ospina Editor in Chief – Diane Stirling
Senior Editor – Charles McChesney Contributing Editor – Natasha Alexis
Creative Services Manager – Robin Turk Vice President, Sales – Tim Hudson
Publisher – William Brod