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Social Media Archive

  • The Dollars and Sense of Social Media

    The social networking explosion is no longer a new phenomenon. Facebook and Twitter are over a decade old, and neither is showing signs of anything but growth. Facebook is home to 1.5 billion active users. The business networking site LinkedIn boasts an impressive 300 million registered professionals. It’s not just your kids using these sites either. [...]

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  • Social Media: The First Wave

    Convention Keynote Speaker David Nour challenges our industry to reinvent our infrastructure, and some distributors are taking initial steps. Every Distributor will tell you that customer relationships are at the heart of his or her business; in fact, relationships are the engine driving their success. In this new age of digital communication, establishing relationships has become [...]

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  • Social Media For Small Business

    You’re in business to make money, not to make friends. There are three important things small businesses should know about social media… #1 Social Media is not about you; it’s got to be about them. If it’s not valuable and useful to your target audience, why would they devote their time and attention to you? They [...]

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  • For Return On Impact, Challenge Your Status Quo

    “Strong. Proud. Independent.” GAWDA’s theme for its 70th anniversary year describes characteristics anyone would be proud to display, and attributes anyone would happily support in a company they worked for, bought from, or invested in. And yet, for mature companies in mature industries, behind those words lights a warning: Don’t be so strong, proud, or [...]

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  • The Power Of Networking

    Doing business on Social Media has absolutely nothing to do with technology. By Judy C. Flanagan

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  • The Pitfalls of Social Media

    There is a legitimate need for Social Media training in our industry. By Judy C. Flanagan

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  • Return On Relationships

    Over the last decade, authentic leadership has been the focus and target of many leadership models. By Karl Meinhardt

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  • Five Social Media Success Stories

    Five GAWDA members share how they are generating sales leads from Facebook, YouTube, blogs and more. [Slideshow]

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  • Connecting With Customers

    Your customers are using social media. What are you waiting for? GAWDA Members share social media successes.

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  • What You Say Online IS Your Reputation

    Marketing your company online requires care and attention. By Sam Richter

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