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Technology Archive

  • The Dollars and Sense of Social Media

    The social networking explosion is no longer a new phenomenon. Facebook and Twitter are over a decade old, and neither is showing signs of anything but growth. Facebook is home to 1.5 billion active users. The business networking site LinkedIn boasts an impressive 300 million registered professionals. It’s not just your kids using these sites either. [...]

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  • Social Media: The First Wave

    Convention Keynote Speaker David Nour challenges our industry to reinvent our infrastructure, and some distributors are taking initial steps. Every Distributor will tell you that customer relationships are at the heart of his or her business; in fact, relationships are the engine driving their success. In this new age of digital communication, establishing relationships has become [...]

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  • Social Media For Small Business

    You’re in business to make money, not to make friends. There are three important things small businesses should know about social media… #1 Social Media is not about you; it’s got to be about them. If it’s not valuable and useful to your target audience, why would they devote their time and attention to you? They [...]

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  • For Return On Impact, Challenge Your Status Quo

    “Strong. Proud. Independent.” GAWDA’s theme for its 70th anniversary year describes characteristics anyone would be proud to display, and attributes anyone would happily support in a company they worked for, bought from, or invested in. And yet, for mature companies in mature industries, behind those words lights a warning: Don’t be so strong, proud, or [...]

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  • It Wasn’t Raining When Noah Built The Ark

    A few simple steps will protect your company’s important data. Howard Ruff, author of numerous financial planning books, has been quoted as saying, “It was not raining when Noah built the ark.” His reference was to financial planning, but the same notion applies when it comes to business planning for disasters. Many businesses spend a great [...]

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  • What You Can’t See Can Sink You

    Discovering the hidden waste in your organization is where the most significant opportunities for improvement exist. As global competition continues to drive and change the business landscape, the ability of distributors to remain profitable and sustain positive results gets harder every day. It is easy for distributors and suppliers in the gases and welding industry to [...]

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  • The Power Of Networking

    Doing business on Social Media has absolutely nothing to do with technology. By Judy C. Flanagan

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  • Technology Tames The Collections Beast

    Atlas Welding Supply takes the hassle out of collections.

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  • The Pitfalls of Social Media

    There is a legitimate need for Social Media training in our industry. By Judy C. Flanagan

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  • Cloud Computing 101

    Your gases and welding business can benefit up there in the cloud. By Marie Fournier.

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