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Marketing Archive

  • Street Fighter Marketing

    Postcards and simple advertising items like customer testimonials and contests can generate business for a gases and welding company at little cost. By Jeff Slutsky.

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  • Distributor Marketing Programs

    Members of the Gases and Welding Distributors Association discuss innovative ways to promote their gases and welding business and stretch limited marketing budgets.

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  • What Should A Company Expect From Its Marketing Program?

    The goal of the marketing department is to create customers by generating company interest, differentiating the company, locking the marketplace and retaining customers in the gases and welding industry. By John R. Graham.

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