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Marketing Archive

  • Understanding Your Customers

    The More You Know the More Sales Grow Suppose sales at your firm have been holding steady, or even slightly increasing. Though these are undeniably positive outcomes, would you be able to pinpoint the specific reasons why your customers are giving you repeat business? Would you know how many of these repeat customers are susceptible [...]

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  • Why 2-D Is The Next Big Thing

    You’ve seen them on posters, billboards, books and business cards. Mobile bar codes are coming to your showroom.

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  • Connecting With Customers

    Your customers are using social media. What are you waiting for? GAWDA Members share social media successes.

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  • Niche Now!

    Small markets offer big dividends for gases and welding distributors. By Steven Van Yoder.

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  • Welding Rodeo Round-Up

    Central Welding Supply finds a unique solution for one college's welding program.

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  • Back To School

    Three distributors reap the rewards of partnering with welding training programs at area colleges and technical shools.

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  • Emerging Markets

    New technology in solar panels and photovoltaics creates new applications for hydrogen, nitrogen and other gases. By Rick Kowey

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  • Corporate Blogging Best Practices

    Here are ten tips to establishing a successful blog for your company

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  • Tackling The Twitter Trend

    Navigating the next big thing in social media

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  • Marketing On A Tight Budget

    Gases and welding distributors should maintain or increase marketing in difficult economic times using the internet, email or other advertising methods. By Barry Lauterwasser.

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