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As the official magazine of the Gases and Welding Distributors Association (GAWDA), a non-profit organization, this publication carries authoritative notices and articles in regard to the activities of the Association. In all other respects, neither the Association nor the publisher of Welding & Gases Today, Data Key Communications, Inc., are responsible for the contents thereof or the opinions
of the contributors. The sponsors of this site have no control over information at sites hyperlinked to or from this one. The sponsors make no representation, and are not responsible for, the quality, content, nature or reliability of any hyperlinked site or of any website linked to a hyperlinked site. The sponsors are providing selected hyperlinks to you only as a convenience, and the inclusion of any hyperlink does not imply any endorsement, investigation, verification or monitoring by the members of any information contained in any hyperlinked site. In no event shall the sponsors be responsible for your use of a hyperlinked site.Entire contents are Copyright © 2011 by Data Key Communications, Inc. All rights reserved. Nothing may be reproduced in whole or in part without written permission of the publishers. Data Key Communications, Inc. reserves the right to print portions of or all of any correspondence mailed to the editors without liability on its part and no such correspondence will be returned.
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Sales & Marketing Archive
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The Inside Scoop
Meet three behind-the-scenes individuals who make outside sales succeed. -
Are You Referral-Worthy?
Assess your distributorship’s skill at getting those all-important referrals. By Christine Corelli -
The Sales Professional
The profession of selling is a high calling. There is so much to know and so much skill required in the profession of selling. Here are ten requirements to become a master in this profession. By Don Buttrey. -
Ten Steps To Better Pricing
Pricing is one of the most powerful—yet underutilized— strategies available to businesses. These ten pricing tips can reap higher profits, generate growth and better serve customers by providing options. By Rafi Mohammed, Ph.D. -
Thriving No Matter What
The FISH! Philosophy can help you and your organization, just as it does for City Mill. No matter the size of your organization, this philosophy will give you an edge over your competition and help you thrive not just for a few quarters, but also for decades to come. By Harry Paul. -
Your Price Is Too High!
Just because the customer raises a price objection doesn’t mean you have to lower your price. By Tom Reilly. -
A New Kind Of Selling Tool
O.E. Meyer’s outside sales team uses new iPad 2s to remotely connect to the company’s asset management software. -
What Your Customers Really Want
Welding and gases end-users have strong ideas on what they look for when choosing a distributor.
