2 + 2 = 5: Distributors Prepare To Do More With Less

Distributors prepare to do more with less.Distributors throughout the country are working hard to stay on top as the economy shows signs of recovery. It’s been a tough three years, and things seem to be turning as we head into 2012.

In late fall 2011, random calls were made to distributors located in five geographic regions of the United States who shared their strategies for growth in this new year. It became clear that the hurdles of the past three years have gotten a little smaller, and by focusing on overcoming the obstacles, distributors are ready to move forward. In fact, they’re chomping at the bit. Belts have been tightened, efficiencies uncovered, improvements made, and new ideas
are abundant.

Acknowledging that each of the companies we spoke with was good in every way, we also asked what it would require to become a great company. In the words of author Jim Collins, we asked what it would take to go from a “good” company to one that was truly “great.” Their responses were articulate and challenging and are found next to the photos.

Here’s to a great 2012.

Distributor Forecast by geographic section.

Gases and Welding Distributors Association