Five Social Media Success Stories

Connecting With CustonmersWhile some executives think social networking sites are only useful for getting back in touch with old friends, such platforms are also a veritable gold mine for businesses. As such, several GAWDA members have begun to see results from the implementation of online networking strategies. Each member interviewed for this story stressed the importance of relationship building, rather than strict promotion. These distributors were able to generate sales leads through online networking platforms in some very creative ways.

As the stories on the following pages demonstrate, social media are having a real, tangible effect on businesses and their bottom lines. Gases and welding distributors who wisely embrace these tools can profit as well.

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