It’s All In The Family

I grew up in a family-owned business. Like many of you, I worked from a young age doing whatever  needed to be done. My parents owned a flower shop, so I cut stems, cleaned refrigerators (big ones), swept floors, put boxes together, rolled ribbons, watered plants and delivered (my favorite). Design work was reserved for more talented siblings. When I was old enough to drive the delivery truck, there was no one in the world happier. And I became very good at getting a tip! 

When it was time for my aging parents to stop working, none of their four children wanted to take over the business. We had been working in it most of our young lives, we had no desire to continue to do so. The work was hard, and competition was fierce. (By then, flowers could be purchased on street corners, in grocery stores, and from guys standing at red lights peddling roses in buckets!) That is why I am in awe of GAWDA’s many family-owned businesses. In this issue, several of them describe their struggles and triumphs, and tips for a successful transition to the next generation.

Welding and Gases Today new website

Welding & Gases Today Online has a new look and new features in addition to the great content you've come to expect from the official member journal of the Gases and Welding Distributors Association. Visit www.WeldingAndGasesToday.org today and experience your member journal in a whole new way.

New Online Experience for Readers
The world is going digital at a faster pace than ever, and it is imperative to stay ahead of the curve. In that spirit, Welding & Gases Today has taken the next step in its online presence. 

With this issue, Welding & Gases Today (WGT) launches a brand-new, high-tech website at www.WeldingAndGasesToday.org. The new WGT site represents the evolution of business-to-business magazine technology. It is a flexible, interactive community that allows for real-time news posting and reader interaction. The new format permits the editorial staff to post articles and stories as they come in. No longer will you have to wait until next quarter to find out about the latest industry trends and best practices. You will have instant access to read and comment on these valuable stories. 

GAWDA Edge, the association’s monthly online magazine for young executives, has been folded into the new site. A special link on the homepage takes readers to a section specifically for those edgier, thought-provoking articles that have been a staple of the Edge for years. 

In addition to being updated with new articles and news stories several times a week, the new site is fully integrated with GAWDA’s social media initiatives. The Editors’ blogs are housed on the site, with the most recent entries featured on the homepage. A live Twitter feed shows visitors everything that’s being said about the association and its publications. A comment section is included with each article, with the most recent postings highlighted on the homepage. Icons on each article allow visitors to easily share site content with e-mail contacts and social media followers. It’s all part of the site’s effort to be a vehicle for participation instead of merely the consumption of information. 

The Centerpiece
The real power of the new WGT site doesn’t lie in any flashy feature—though it boasts many. What makes the site truly extraordinary, and what has always made GAWDA publications stand out, is the input of the association membership. It’s the content that all of you provide, whether it be through granting an interview, appearing in a profile, writing an article or suggesting a topic, that will push the site over the top. You are the ones who continue to educate us on the gases and welding industry and truly enable us to make the magazine the best it can be. 

We very much look forward to the privilege of working with you as we bring industry and association information to you in a new and exciting way. The mission of Welding & Gases Today is to teach something that will make you money or save you money. If you have any questions or comments, or if there is something you’d like to see us write about on the new site, don’t hesitate to let me know. 

Gases and Welding Distributors Association
Carole Jesiolowski Meet the Author
Carole Jesiolowski is managing editor of Welding & Gases Today magazine, which is published by Data Key Communications in Syracuse, New York, and on the Web at www.datakey.org. She can be reached at 315-445-2347 or carole@WeldingAndGasesToday.org.