Second Quarter 2009

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Belt Tightening
PRESIDENT'S PERSPECTIVE
N. Britt Lovin
Britt Lovin
2009 GAWDA President

“Now, More
Than Ever”
DIRECTOR'S DESK
KENT VAN AMBURG
Executive Director GAWDA
   

Visit GAWDAwiki - the online resource for the gases and welding industry
SECOND QUARTER 2009

COVER STORY
Beating The Economic Slump

Yes We Can
Distributors share ideas for beating the slump.

Selling A Price Increase In A Soft Economy
Help your salespeople get to yes.
By Mark Hunter

Marketing On A Tight Budget
Keep your markets aware during tough times.
By Barry Lauterwasser

Will You Freak Out Or Hunker Down?
Find opportunities in a crisis.
By Robert Evans Wilson Jr.


SPRING MANAGEMENT CONFERENCES

Contact Booth Exhibitor Guide
Guide to Contact Booth Program exhibitors and products.

Schedule of Sessions and Events
Chicago, Illinois – March 22-24
Asheville, North Carolina – April 21-24


MEMBER PROFILE
Keen Compressed Gas
Reinvention and transformation sustain 90 years of success.

MONEY MATTERS
The Datings Game
Making hard decisions about the relationships in your supply chain.
By Albert D. Bates, Ph.D.

SALES & MARKETING
Minimum Sell Price Policy For Internet Sales
Can a manufacturer terminate a distributor for selling below minimum price?

The Customer Empathy Solution
Having the lowest price is not your greatest market share growth engine.
By Ross Shafer

TECHNOLOGY ADVISORY
Exercise An Extranet
When time is money, an extranet can streamline traditional business functions.
By Doug O’Dell

BEST PRACTICES
Driving To Distraction
Your employee's cell phone may land you in court.
By Tony Hopkins

Introducing GAWDA•wiki

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Visit www.GAWDAwiki.org today!


DOT Filing System
By Michael Dodd

Nitrogen
By Thomas L. Badstubner

Driver Regulations Still In Flux
By Richard P. Schweitzer, Esq.

Welding Fume Trials Continue
By Michael Degan

What Is Lean Thinking Anyway?
By TAP Resources

 

 
  •  Economic Advice and Strategies from Distributors
  •  What You Need to Know About Cell Phone Policies
  •  The Impact of Cash Discounts
  Organizing Your DOT Files

Welding & Gases Today is published quarterly: Winter, Spring, Summer and Fall. Non-member subscription rate is $195.00 per year.
GAWDA members (key contacts and branch locations) receive the magazine as part of their dues.
GAWDA members can order additional yearly subscriptions (4 issues) for $40.

• Executive Editor Kent Van Amburg    • Managing Editor Carole Jesiolowski    • Associate Managing Editor Chris Powers
• Editors  Jeff Charboneau   •  Amy Kulow  •  Sarah Ledwith  •  Mary Murphy
 • Production Editor Clyde Wolford      • Creative Director  Paul Brunell     • Online Designer Briana Viel

Editorial correspondence should be sent to Kent Van Amburg, Managing Editor, Welding & Gases Today, Gases and Welding Distributors Association, 100 N. 20th Street, 4th Floor, Philadelphia, PA 19103; telephone 215-564-3484; fax 215-963-9785. Advertising correspondence and materials should be sent to Judy Flanagan, Data Key Communications, Inc., 5794 Widewaters Parkway, Dewitt, NY 13214; telephone 315-445-2347; fax 315-445-9336.

As the official magazine of the Gases and Welding Distributors Association (GAWDA), a non-profit organization, this publication carries authoritative notices and articles in regard to the activities of the Association. In all other respects, neither the Association nor the publisher of Welding & Gases Today, Data Key Communications, Inc. are responsible for the contents thereof or the opinions of the contributors.

Entire contents are Copyright © 2009 by Data Key Communications, Inc. All rights reserved. Nothing may be reproduced in whole or in part without written permission of the publishers. Data Key Communications, Inc. reserves the right to print portions of or all of any correspondence mailed to the editors without liability on its part and no such correspondence will be returned.

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