Liquid Oxygen Saves Trout Fishery
Linweld offers advice for working with government agencies.
To gain a new customer, an industrial gases distributor often needs to think outside of
the box. Looking beyond the traditional customer base can lead to partnerships
with local, state and federal government agencies. The opportunities are
there; all you need is the imagination to seize them. The principles
within the industrial gases business are pretty straightforward,
says Mark Bell, vice president of sales for Linweld, Inc., headquartered
in Lincoln, Nebraska. In today's market, it's critical to take a
look at the chemistry of the products we manufacture, produce, bottle
and sell, and find new needs for them.
Hooking a Plan
Bell speaks from experience. For the past 20 years, Linweld has been supplying
gases to private and government-owned fisheries to maintain fish and assist
in the processing. Fish farms are great applications, Bell
says. We continually look for these opportunities. In spring
2004, Linweld worked with the state of Nebraska on its largest fishery
project.
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| A 1,500-gallon liquid stand tank supplies
a gaseous oxygen line to a pump house that draws cold water
from the bottom of the lake. The water is super-saturated with
the liquid oxygen and redistributed to the lake through approximately
3,000 feet of perforated piping. |
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Lake McConaughy, located in central Nebraska, was down 90 percent of
its normal capacity due to statewide drought conditions. This reservoir
feeds into Lake Ogallala, a premier rainbow and brown trout fishery. For
trout to thrive, water temperatures must be cooler than 70ß F and also
have five parts per million of oxygen. Because the lake's water was so
shallow, it was warmer than usual and lacking oxygen. As the summer neared,
the trout population was becoming increasingly threatened.
We've had an aeration unit in Lake Ogallala since the late 1990s,
but it raised the water temperature, says Don Gabelhouse, fisheries
division administrator for the Nebraska Game and Parks Commission. We
needed to do something different.
In search of expertise, a local congressman's office contacted Linweld
in March. Together, they came up with the idea of supplying liquid oxygen
to a 67-acre section of Lake Ogallala known as the north basin, where
the water is deep enough to stay cold.
By May, two 1,500-gallon liquid stand tanks were placed across the lake
from one another to supply a gaseous oxygen line to a pump house that
draws cold water from the bottom of the lake. The water is supersaturated
with the liquid oxygen and redistributed to the lake through approximately
3,000 feet of perforated piping.
It's uncommon to pump liquid oxygen into a public lake, but it's
that type of creativity we needed to provide a refuge for the trout,
Gabelhouse says.
Tackling the Information
Linweld went into the project prepared. Because the state has been experiencing
a drought for the past four years, and the fishery was becoming a greater
challenge to preserve, the situation was well publicized. Bell stayed
on top of the latest developments and news. It's important to take
advantage of local resources, Bell says. I did some investigating
and talked to people who were involved. When you have the opportunity
to work with the government, it's important to understand exactly what
they want to accomplish.
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| Innovative thinking by the Linweld team discovered
a new opportunity at a fish farm in Nebraska. |
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After being approached by the congressman's office, Bell proposed a meeting
at Linweld. Representatives from the congressman's office, the Central
Nebraska Irrigation District, Linweld and civil engineers from the University
of Nebraska met at Linweld. We needed to get everyone in the room
together to identify our common denominators and how we could make this
thing work.
Three key factors to determine with government-funded projects are budget
dollars, volume and need. Know how much your customer is willing to spend
and stick to the budget. The state originally hired consultants to develop
a plan, but each solution was too expensive. If there isn't a budget in
place, beware. Chances are you will do a tremendous amount of legwork
for something that may never happen. We came up with an economical
solution by working together and keeping it simple, explains Bell.
One of my earliest conversations with the state was determining
the amount of oxygen they wanted to utilize so that we could put a cost
to the project.
This project's need was obvious. The economic value of the trout totals
about $1 million, a price too high to risk losing. If there had not been
a great need, there probably wouldn't have been a project.
Making It Work
Linweld now has a contract with the state of Nebraska to provide oxygen
to Lake Ogallala. The tanks are filled on a monthly basis during the hottest
parts of the year, June through September. We definitely saved the
lake for this year and probably next, Bell says. It was outstanding
to participate in a project to help our environment and enable future
generations to go fishing in Lake Ogallala.
Bell offers several tips on how to approach a government agency with
an idea. Stay close to the opportunities and have open ears,
he advises. We're in the problem-solving business. We happen to
be selling industrial gases, but the more problems you solve for your
customersthose customers also being local, state and federal governmentthe
more you will stand out from your neighboring competitor.
| When Approaching an Agency... |
- Know Your Resources: Keep close to your local government
and stay on top of current issues. Be aware of whom your
officials are and talk to them about what you do. Always pay attention.
- Prepare: Identify key factors such as price, specs and
need, and stick to them. If you're selling a piece of welding
equipment, make sure they want the equipment set up, engineering
help and training; or if they just want to buy something in a
box, Bell says. Those are two completely different
sales opportunities and cost scenarios.
- Be Creative: Think outside of the box and separate yourself
from the competition. Offer intangibles and get them to
write specs around the things that you know you can provide better
than your competitors. Anybody in our industry can supply oxygen
for fishery applications, but I don't know how many would get
out of the box and work directly with the state or sponsor a meeting.
- Get Involved: Government agencies are accessible via
the Internet. Sign up and make sure you're getting bids. Participate
in your local Chamber of Commerce.
- Communicate: Be sure you understand the ultimate goal.
Know their expectations before going to bid.
- Go For It!
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