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Tips From A Distribution Industry Veteran

Friday, February 11th, 2011

Yesterday I tuned in to a webinar by distribution industry veteran Gary T. Moore. Moore spoke at GAWDA’s 2004 Spring Management Conference and has written a few articles for Welding & Gases Today. His webinar was called “17 Tips for Selling Through Distributors,” and it focused on the supplier-distributor relationship.

As an industry observer, I have a lot to learn, and I found Moore’s talk to be very enlightening in gaining a better understanding of the dynamic between distributors and suppliers. While Moore’s presentation was directed to the supplier perspective, many of his tips are beneficial for distributors and suppliers alike.

Moore describes the manufacturer-distributor relationship as a symbiosis, which is defined as “the intimate living together of two dissimilar organisms in a mutually beneficial relationship.” The key words in this definition are “dissimilar organisms.” Distributors and suppliers have different drivers, and there’s no getting around it. However, through effective communication, this relationship can grow and be mutually beneficial.

One of the most important forms of communication is feedback. Both distributors and suppliers need this communication from each other. While surveys can be good forms of formal, quantifiable information, one of the best ways to get a good response is by picking up the phone and asking open-ended questions such as, “Where are we coming up short?” This helps to generate more productive feedback and provides clear areas that need work. Distributors can facilitate feedback by giving follow-ups on sales leads provided by the supplier to help them determine the effectiveness of their efforts.

Recognition is another important form of feedback, and should be done regularly, whether it’s through a simple e-mail, acknowledgement in a newsletter or a formal award. Copying bosses and co-workers on recognition e-mails is a nice way to make sure others know about an accomplishment.

As Moore puts it, people want to do business with people they like, believe, understand and trust. These are a few of the ways to help distributors and suppliers build this trust and work together to deliver more value to the customer and to each other. For more tips, check out Moore’s article, Managing Your Supplier Relationships.

What You Need To Know About Airgas vs. Air Products (Part II)

Thursday, September 9th, 2010

AirgasThe Airgas/Air Products war wages on. This week Air Products upped its offer by $2 a share, bringing the offer that started at $60 per share up to $65.50 per share. Shortly after, Airgas promptly reviewed and rejected the offer.

But this will not go on forever. Air Products CEO John McGlade says the company can take a hint: “If Airgas shareholders do not elect these three nominees and approve all of our proposals, we will conclude that shareholders do not want a sale of Airgas at this time—and we will therefore terminate our offer.”

But if you ask Airgas’ Peter McCausland, he’s not buying it: “We believe that Air Products’ threat to withdraw its offer if Airgas stockholders do not elect its nominees and approve its By-Law proposals is just another coercive tactic designed to facilitate the acquisition of Airgas at the lowest possible price.”

Just when it looked like a vote on September 15 could definitively determine Airgas’ fate, the situation is back up in the air. The latest subtext of the back-and-forth is that Airgas may seek other suitors. Says McCausland, “If the January Meeting Proposal does not receive support from a majority of the votes…our Board will explore all available alternatives to the grossly inadequate Air Products offer in order to enhance stockholder value.” According to Bloomberg, “alternatives” typically involves soliciting bids from other potential buyers. Could Airgas be up for sale?

If it seems as though Air Products will not give up, it may be because of the two companies’ history. Air Products sold its U.S. packaged gas business to Airgas in 2002. Now Air Products wants it back, by way of purchasing Airgas. McGlade explains, in a letter to Airgas employees:

“You might be wondering why we are looking to return to the U.S. packaged gas business now. In 2002, our U.S. packaged gas business had limited breadth and scope and at that time, we examined our strategic priorities and decided to exit that business in order to focus on other areas where we could grow and improve our company. Over the ensuing eight years, both Air Products and Airgas have grown significantly, and as we look to the future, we see packaged gas as a growth area for Air Products, both within North America and internationally.”

Even if you do not have a direct stake in this, the potential of a merger could have serious implications for the competition. John McGlade, in a letter to Airgas employees states, “The combined company would be the largest industrial gas company in North America and one of the largest globally.”

What impact do you think this will have on your company?

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Making Sense Of The Battle For Airgas

Tuesday, August 31st, 2010

If you’re anything like me, you don’t know what to make of the controversy between Airgas and Air Products. Air Products has been trying to acquire Airgas for about 10 months, and everything seems like a carefully played chess match leading up to Airgas’ annual meeting on September 15. As it approaches, I’ve been trying to get a grasp on everything that has taken place.

The feud has now made its way into a New York Times blog from UConn Law Professor Steven M. Davidoff, which dissects the latest moves by each party involved and their potential implications. Why did Airgas send a letter to the Delaware court? Why exactly is Air Product proposing a bylaw amendment to move Airgas’ next annual meeting all the way up to January 2011? Davidoff puts it in terms you can wrap your head around. NB – It’s infused with Davidoff’s opinion, so don’t take it all as fact.

Last week, Airgas sent a letter to its shareholders stating, among many other things, “If Air Products truly wants to acquire Airgas, it knows what to do. It must offer a price that fairly compensates you—our stockholders—or terminate its efforts.”

The NYT blog brings up an important point that seems to draw on this statement: “Whether Airgas intended it, the events of this week tell the market that it certainly is for sale at the right price.”

Is a takeover imminent? What impact do you think it will have on other distributors if it happens?