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Social Media Takes Root At SMC

Another great Spring Management Conference is in the books for GAWDA. One thing that was different about this year’s meeting was the fact that there were no simultaneously scheduled breakout sessions. If you ask me, I think this is a good thing.

Last year there were three sessions (technology, HR and GAWDA Consultants), and attending one meant missing possible great takeaways from the other two. If your company sent multiple people, it would be possible to divide and conquer, but for many, it meant missing important information. This year, everyone sat in on the technology discussion. I believe this was an important conversation for all to hear.

Following Tuesday’s session, I had an interesting conversation with a young distributor employee, who shared an exchange with his company president during the session. The distributor president told the young employee, “I’m so glad you were here to see this discussion on Social Media. I wish there was a separate session for guys like me.” Although the president recognized the importance of Social Media, he perhaps did not recognize the importance of his involvement in it. The young employee, taken aback, told the president that he needed to be there too, and that the conversation about Social Media was one he needed to be a part of as much as anyone.

As the MI Committee stated in the technology panel discussion, when implementing new technology, whatever that technology is, employee buy in starts at the executive level. For employees to embrace change, the leaders of that company must embrace it as well. Social Media is not just about IT and technology—it’s about building relationships and communicating with customers and industry partners. And it is not merely a young person’s game. The over-55 age group is one of the fastest growing demographics on Social Media.

It was great to see so many people embrace Social Media at the SMC. I was live tweeting throughout the event, and saw quite a few people join the conversation as it went on throughout the conference. If you haven’t joined yet, it’s not too late. The industry conversation is always going online. Drop me a line on Twitter at @GasWeldEdge.

#GAWDA Twitter Transcript

Take a look back at the SMC conversation on Twitter. View the complete #GAWDA chat transcript after the jump.

#gawda

GAWDA 2012 Spring Management Conference – Baltimore, MD

Storified by GAWDA Media Editor · Sun, May 06 2012 00:08:08

Great new followers recently from our #GAWDA family @trin20kp @bluedemonweld NOW WE’RE SOCIAL!The Cable Doctor
RT @WeldGasToday: @karl_meinhardt. great presentation. #gawdaNorris Krueger
#FF @entrep_thinking @brandyinboise #GAWDAKarl Meinhardt
Want to welcome all who joined Twitter to be a part of the live updates from #gawda SMC. Please say hello if you have not already.GAWDA Media Editor
RT @GasWeldEdge: How to get employees to buy in to new technology? Endorse it from the top down. Let employees know in advance #gawdaTrace Analytics
For all my new friends at #GAWDA: How Marketers Are Using Social Media For Success http://ow.ly/aEl0dKarl Meinhardt
Back at the office after a great #GAWDA SMC. In case you missed it, see all of my daily blogs from the SMC at http://www.weldingandgasestoday.org/blogs/Devin-OToole/GAWDA Media Editor
RT @GasWeldEdge: Bauer: #manufacturing activity approaching pre-recession levels. #gawdaJessica Noll
RT @IndianaOxygen: 4.8 billion people worldwide own smartphones. Only 4.2 billion own a toothbrush. Amazing. #gawdaJessica Noll
RT @GasWeldEdge: How to get employees to buy in to new technology? Endorse it from the top down. Let employees know in advance #gawdaJessica Noll
RT @Karl_Meinhardt: Awesome meeting all the great folks at #GAWDA this morning! Thanks for your time!!!GAWDA Media Editor
Awesome meeting all the great folks at #GAWDA this morning! Thanks for your time!!!Karl Meinhardt
RT @IndianaOxygen: “@GasWeldEdge: what was your greatest takeaway from #gawda SMC?”Smart phones are more important than dental hygiene. #letmeexplain. #gawdaGAWDA Media Editor
4.8 billion people worldwide own smartphones. Only 4.2 billion own a toothbrush. Amazing. #gawdaIndiana Oxygen Co.
“@GasWeldEdge: what was your greatest takeaway from #gawda SMC?”Smart phones are more important than dental hygiene. #letmeexplain. #gawdaIndiana Oxygen Co.
RT @gasweldedge: Great explanation of The Cloud from David Schaer @CUSolutions at #gawda technology panel. / TIMS Cloud http://ht.ly/aD434Computers Unlimited
what was your greatest takeaway from #gawda SMC?GAWDA Media Editor
Thanks to everyone who helped make #gawda SMC possible: speakers, sponsors, committeesGAWDA Media Editor
learn more about @Karl_Meinhardt’s theory of #socialmedia’s Return on Relationship #gawda http://www.weldingandgasestoday.org/index.php/2012/03/return-on-relationships/#.T5_1RnXZIKI.twitterGAWDA Media Editor
Use videos as a training opportunity. Educate customer to drive awareness and sales #gawdaGAWDA Media Editor
How to get employees to buy in to new technology? Endorse it from the top down. Let employees know in advance #gawdaGAWDA Media Editor
Great explanation of The Cloud from David Schaer @CUSolutions at #gawda technology panelGAWDA Media Editor
@trin20kp NICE! I will friend you! Thanks for the question! #GAWDAKarl Meinhardt
@Karl_Meinhardt We heard you loud and clear. We are going to build a killer My Space page! lol. Great info. Thanks! #GAWDAJames Cain
important to get a #socialmedia policy to protect your company #gawdaGAWDA Media Editor
Jim Broughton: You don’t need an IT dept to use tablets. You can use tablets off the shelf…great point #gawdaGAWDA Media Editor
@dw4USA thanks Daron! Appreciate it.#gawdaKarl Meinhardt
Next stop…IWDC in Indy! We are hosting the golf outing! Guaranteed good times. #GAWDAThe Cable Doctor
@WeldGasToday thanks for listening! #GAWDAKarl Meinhardt
OE Meyer sales team using tablets to access information and help customers on the go #gawdaGAWDA Media Editor
Meinhardt: the bad economy was the best friend of LinkedIn #gawda #socialmediaGAWDA Media Editor
@karl_meinhardt thanks for answering my question re LinkedIn #gawdaGAWDA Media Editor
@karl_meinhardt. great presentation. #gawdaGAWDA Magazine
More power in 1 smartphone than in all computers used for first Apollo mission. #gawdaGAWDA Magazine
RT @WeldGasToday: Meinhart says every business should have Facebook page blow. Social is digital word of mouth important stuff #gawdaDavid Eckert
Time to dedicate resources to SoMe. Leadership critical #gawdaGAWDA Magazine
Meinhardt: dedicate resources to #socialmedia. Half an eye and half an ear don’t cut it. #gawdaGAWDA Media Editor
Meinhardt makes strong point.for SoMe. Use by our.industrial businesses. #gawdaGAWDA Magazine
Meinhardt: Strategy + authenticity + engagement = success #socialmedia #gawdaGAWDA Media Editor
Meinhardt: Chaos of social media – you can participate, but you can’t control it. #gawdaGAWDA Media Editor
Meinhardt: Social Media is a paradigm shift in the way people communicate. #gawdaGAWDA Media Editor
Meinhart says every business should have Facebook page blow. Social is digital word of mouth important stuff #gawdaGAWDA Magazine
Meinhardt: Every company in this room should have a Facebook page…by next Saturday. #gawdaGAWDA Media Editor
Karl Meinhardt: the web, email and mobile are converging and your customer is sitting in the middle #gawdaGAWDA Media Editor
RT @IndianaOxygen: Speaker will talk about social media. Excited to see how this whole twitter thing works… ;) #gawdaGAWDA Media Editor
NedPontious gives call to action…be mobile and be innovative. #gawdaGAWDA Magazine
more than $18,000 raised during yesterday’s silent auction for #GAWDA Gives Back…still big ticket items left todayGAWDA Media Editor
Speaker will talk about social media. Excited to see how this whole twitter thing works… ;) #gawdaIndiana Oxygen Co.
Looking forward to knowing new technology for industry. #gawdaGAWDA Magazine
final attendance for #gawda came in at 566. Wow!GAWDA Media Editor
RT @Karl_Meinhardt: The room is filling up! Great meeting, awesome folks! #GAWDAGAWDA Media Editor
#GAWDA http://pic.twitter.com/cxEU1O08Karl Meinhardt
The room is filling up! Great meeting, awesome folks! #GAWDAKarl Meinhardt
A look back at SMC’s opening business session, contact booths and more in the daily blog from #gawda pt 2 http://www.weldingandgasestoday.org/blogs/Devin-OToole/index.php/2012/04/2012-smc-day-2-looking-at-the-business-landscape/GAWDA Media Editor
growing oil and gas market creating a need for different protective equipment, e.g. longer #welding gloves #gawdaGAWDA Media Editor
Had an interesting discussion re gas analyzers. What’s holding back digital gauges? Costs. #gawdaGAWDA Media Editor
RT @GasWeldEdge: I’ll be live tweeting throughout the SMC. Add #gawda to your tweets to join the conversation.Jessica Noll
RT @indianaoxygen: Looking forward to the #gawda contact booth session. Excited to see the industry’s newest technology from some very…Computers Unlimited
RT @WeldGasToday: At #gawda’s contact booth programMcDantim Inc
At #gawda’s contact booth programGAWDA Magazine
Silent auction includes cryogenic equipment, iPad3 and more #gawdaGAWDA Media Editor
RT @GasWeldEdge: the contact booth program is underway. Silent auction items throughout the booths. #gawdaFundraiser Events
the contact booth program is underway. Silent auction items throughout the booths. #gawdaGAWDA Media Editor
RT @IndianaOxygen: Looking forward to the #gawda contact booth session. Excited to see the industry’s newest technology from some very innovative companies.GAWDA Media Editor
RT @GasWeldEdge: Bauer: more than 2 M #construction jobs lost in recession. Sector remains depressed. #gawdaHenry Rich
Bauer: more than 2 M #construction jobs lost in recession. Sector remains depressed. #gawdaGAWDA Media Editor
RT @GasWeldEdge: Bauer: #manufacturing activity approaching pre-recession levels. #gawdaIndiana Oxygen Co.
Bauer: #manufacturing activity approaching pre-recession levels. #gawdaGAWDA Media Editor
Economist Andy Bauer reports expectations are for moderate growth in 2012, still uncertainty #gawdaGAWDA Media Editor
Looking forward to the #gawda contact booth session. Excited to see the industry’s newest technology from some very innovative companies.Indiana Oxygen Co.
Tom Badstubner: Food gas distributors, be sure to have a COC or COA from raw material provider #gawdaGAWDA Media Editor
#gawda Foundation scholarship has been created for students pursuing career in gases and #welding industryGAWDA Media Editor
@thejuanwilliams great presentation at #gawda. Challenged leaders to create changeGAWDA Media Editor
RT @dw4USA: #jaunwilliams nice presentation @ #GAWDA do you think entitlements drive the increased population that have a drain on our economy?GAWDA Media Editor
#jaunwilliams nice presentation @ #GAWDA do you think entitlements drive the increased population that have a drain on our economy?Daron W
RT @GasWeldEdge: Williams: Don’t be reactive leaders, get ahead of the change; create the change. #gawdaMcDantim Inc
Williams: Don’t be reactive leaders, get ahead of the change; create the change. #gawdaGAWDA Media Editor
Williams: Two thirds of Americans say the country is on the wrong track #gawdaGAWDA Media Editor
Juan Williams: "If I had to bet today, I’d guess that Obama gets re-elected" #gawdaGAWDA Media Editor
Williams: 3 most recent presidents not re-elected were weakened by same-party challengers #gawdaGAWDA Media Editor
Williams: Romney’s favorability is 21 pct lower than Obama’s. Perceived as privileged #gawdaGAWDA Media Editor
Williams: Looks like republicans will gain control of the Senate, take control of Cap Hill #gawdaGAWDA Media Editor
Williams: attitude toward Congress is lowest approval in history #gawdaGAWDA Media Editor
Williams expects Republicans to hold on to control of Congress in November #gawdaGAWDA Media Editor
Juan Williams: "I’d like to speak with you as people who are American leaders" #gawdaGAWDA Media Editor
RT @GasWeldEdge: AWS working to empower distributors to certify welders #welding #gawdaMcDantim Inc
RT @GasWeldEdge: AWS working to empower distributors to certify welders #welding #gawdaLenette Egan
AWS working to empower distributors to certify welders #welding #gawdaGAWDA Media Editor
AWS’ Ray Shook highlighting current and future synergies with #GAWDAGAWDA Media Editor
Second speaker for #gawda convention in September is Dick Couch from @hyperthermGAWDA Media Editor
Two speaker named for #gawda convention in September. @fastcompany magazine’s Bill TaylorGAWDA Media Editor
…The GAWDA Gives Back Charities are Peak Parent Center and Partners In Housing #gawdaGAWDA Media Editor
President Keen announcing #GAWDA Gives Back charities. Two selected…GAWDA Media Editor
#GAWDA is working to add resources to http://gawda.org. Check back regularlyGAWDA Media Editor
President Keen sharing Paint A Vo Tech experience, encourages industry members to help a school #welding program #gawdaGAWDA Media Editor
#GAWDA’s future: look at increased member benefits. More web based content, webinars and educational oppsGAWDA Media Editor
#gawda President Bryan Keen recognizing GAWDA’s volunteersGAWDA Media Editor
Thank you to all of the SMC sponsors! #gawdaGAWDA Media Editor
Day 2 off to a buzzing start at the networking breakfast #gawdaGAWDA Media Editor
Live blog from #GAWDA SMC, day 1: Opening With Optimism http://www.weldingandgasestoday.org/blogs/Devin-OToole/index.php/2012/04/2012-smc-day-1-opening-with-optimism/GAWDA Media Editor
@ATTCinc Great to meet John and Ron at the SMC today. Always great getting to know the industry’s up-and-coming young leaders #gawdaGAWDA Media Editor
RT @GasWeldEdge: #gawda reception underway. Biggest turnout in recent memory.Lenette Egan
#gawda reception underway. Biggest turnout in recent memory.GAWDA Media Editor
RT @DirectWire: Heading to Baltimore for #GAWDA Spring Mgmt. Conf. Can’t wait to see all our Distributor and Supplier friends! Just a great networking opp!GAWDA Media Editor
Indian industrial gas industry growing at 19% #gawdaGAWDA Media Editor
Met with All India Ind. Gas. #Mfg Assn, looking for American mfrs to do business in India #gawdaGAWDA Media Editor
Heading to Baltimore for #GAWDA Spring Mgmt. Conf. Can’t wait to see all our Distributor and Supplier friends! Just a great networking opp!The Cable Doctor
@trackabout I see you’ll be at SMC. Don’t forget to add tag #gawda to your tweets to be a part of the SMC conversation. See you there!GAWDA Media Editor
First timers’ reception starts in less than 2 hours. Any first time attendees here? #gawdaGAWDA Media Editor
I’ll be live tweeting throughout the SMC. Add #gawda to your tweets to join the conversation.GAWDA Media Editor
The countdown to #GAWDA’s SMC is on. Tweet back if you’ll be with us in Baltimore. #gawdaGAWDA Media Editor

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