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2012 SMC Day 3: Communicating Through Technology

Karl Meinhardt stands before the Technology Panel at GAWDA's Spring Management Conference

Karl Meinhardt stands before the Technology Panel at GAWDA's Spring Management Conference

The final day of GAWDA’s 2012 Spring Management Conference had a distinctly technological flavor. The closing business session featured GAWDA’s Management Information Committee and Social Media speaker Karl Meinhardt. Gases and welding technology itself is a broad, but very important topic. As MI Committee Chair Chris Dominiak revealed in last week’s guest blog, more than 70% of GAWDA members feel they could be doing more with technology.

Meinhardt got things started with an overview of Social Media. While much has been said and written about the use of Social Media to communicate with customers, one of the particularly interesting ideas touched on in Meinhardt’s speech was how Social Media can be used internally to facilitate communications within an organization.

Meinhardt pointed to the example Lockheed Martin, which after surveying its workforce, realized it was poised to lose a great deal of experience and knowledge as the Baby Boomer generation begins to retire. How did the company respond? Lockheed Martin used the power of Social Media to capture this experience for future generations. The organization created an internal wiki, their own private version of Wikipedia, where employees could contribute ideas and experiences.

After the session, I spoke with Josh and Erich Haun from Haun Welding Supply (Syracuse, NY), who were likewise struck by the idea of using Social Media to streamline internal communications. Erich pointed to the training advantage, to be able to reach employees across multiple locations to help do away with the response “I didn’t know you could do that.” Both agreed that the potential for technology to improve internal communications is intriguing.

The technology panel also addressed communication, looking at the The Cloud, mobile technology and the basic problem of implementing new technologies. The MI Committee stressed that, when introducing new technologies internally, it’s important to communicate with employees in advance and involve them in the process where possible. Buy in of the technology by company executives is critical if employees are to buy in. This has never been more true than with Social Media. As Meinhardt said, “If your customers spoke Chinese, you’d learn to speak Chinese.” Sounds like it’s time to learn the language of Social Media.

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