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Dry Ice Recipe: Make Fog, Make The News

In the Third Quarter issue of Welding & Gases Today, we wrote about how distributors are using YouTube videos and other social media to connect with customers. Admittedly, many companies don’t have the time, money or technology to produce their own videos. However, there are ways to populate your YouTube channel with videos without ever touching a camera.

Patrick Galphin, marketing & public relations at nexAir, had the great idea of getting local news stations to do the work for you. What do you need? An event, community project or seasonal tip usually does the trick. In May, nexAir appeared on a news station to talk about propane safety in anticipation of grilling season. As a result of the appearance, nexAir received phone calls from both grillers and industrial propane forklift users.

Well, nexAir’s done it again. For this Halloween, Galphin brought dry ice to the local morning news program, Good Morning Memphis, to show viewers how they could create special effects with CO2. As he explained in “Connecting With Customers,” it’s less about selling dry ice, and more about getting nexAir’s name out there and making the association with dry ice. “We want to be known as the gas experts,” he says.

Once a video has aired, many news stations now put their segments online. Galphin also recommends getting a copy of the video and posting it on YouTube. This allows a distributor to add contact information and links to the video.

Check out nexAir’s “Dry Ice Fog Tips for Halloween” in the video below:

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