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Opening The Door For Honest Feedback

As Colleen Mahoney wrote on the Young Professionals blog yesterday, LinkedIn can be a powerful tool. The Noble Gas Solutions marketing communications manager says she has used it to find contacts at cold calls and to build the distributor’s network. I couldn’t agree more with Colleen’s assessment.

In fact, for our latest Welding & Gases Today cover story, we used LinkedIn to reach out to welding and gases end-users. Traditionally, social media has been used to keep in touch with people you know. But here’s a little secret: social media is the perfect way to get introduced to people you want to know. In this case, we used LinkedIn to gain introductions to welding engineers, purchasing managers and other end-users. And wouldn’t you know—it opened doors and ultimately helped us get some great comments about what end-users really look for in a distributor.

Their comments were honest and to the point—no holds barred. “I don’t want an automated relationship,” says one end-user. When you give your customers a chance to provide honest feedback, the results can be powerful. To read all of their comments and find out what your customers want, you can check out the article online, aptly titled, “What Your Customers Really Want.”

How do you use social media platforms like LinkedIn to help your business? Have you ever used it to help make a sale?

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