LinkedIn, Twitter, Facebook, blogs…whether you use all or some of them (if you’re reading this, you’re doing at least one), there’s no denying that social media has an important place in marketing. A new survey of small businesses by American Express OPEN and SEMPO shows that social media trails only company websites as the favored online business marketing tactic.
In talking to GAWDA members about how they plan to market their companies, the number one response is word of mouth. You’re not alone. According to the OPEN/SEMPO survey, 82 percent of respondents say that they rely on word of mouth to attract new customers. Well guess what? Social media is word of mouth!
Those of you who are already on social media, I want to hear about it. Specifically, I want to know if social media has ever led to a sale for your company. Maybe someone responded to a tweet or a blog. Maybe you connected with an old friend on LinkedIn or Facebook, only to find out that person is a potential customer. Whatever the case may be, please share your social media success stories.
To support your social media efforts, Welding & Gases Today has added a new section to its website specifically for articles on social media. In this section, there are great articles on LinkedIn, best blogging practices, Twitter and other platforms. Check it out, there’s some great stuff there, and it’s only going to continue to grow.